Last week Conde Nast’s departing chief executive officer, Bob Sauerberg, revealed plans to put all of the company’s U.S. magazines appearing online behind a paywall by the end of the year. (WWD Jan 23)
This was an important and overdue announcement. As Benedict Evans noted: “Fascinating that this decade-old conversation is still going on.” Conde Nast has been slow to recognise and accept that the 20th century model for magazine publishing profitability no longer applies. Display ads can … Keep Reading