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Time Leads the Way

According to the Wall Street Journal, Time Inc and Apple have reached agreement on the provision of free magazine content to print subscribers.

Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.’s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their

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Conde Nast Needs to Redouble its Bets on the iPad

AdAge is carrying a story that suggests that Conde Nast is pulling back from its out and out commitment to iPad apps. With hints and whispers that its initial forays have not been working too well. An anonymous company source opines:

“It’s a shift,” one Conde publisher said. “The official stance was we’re going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow

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Consumer Publishers – What Apps Can Do For Them by Emma Bradfield

This was the title of a seminar I attended at the London Book Fair yesterday, presented by Ros Wesson. Ros highlighted the interesting shift that consumer publishing has made from a B2B to B2C model through apps.
Whereas previously, publishers were protected from readers’ reviews by a buffer, consisting of book distributors and sellers, the advent of the App Store has moved them to the front line, in direct contact with users and their make-or-break verdicts.
Although this sounds
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Are Magazine Apps like Games on the iPad or more like Books?

Bloomberg Businessweek produced a pretty effective and straightforward app for the iPad earlier in the week. And it got predictably mixed reviews from the magazine app critics. Grudging and faint praise, at best. Here are some typical gripes from Techcrunch:

It is a perfectly serviceable magazine app. But it is underwhelming. There are no extra photos beyond what’s in the magazine, or even much in the area of additional multimedia other than a video intro every issue by one of

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Amazon, Apple and Google

John Naughton has a terrific column Amazon’s new Cloud Drive Rains on everyone’s parade in yesterday’s Observer:

“Impetuosity and audacity,” wrote Machiavelli, “often achieve what ordinary means fail to achieve.” If you doubt that, may I propose a visit to the upper echelons of Apple, Google and Sony, where steam might be observed venting from every orifice of senior executives? If you do undertake such a visit, do not under any circumstances mention the word “Amazon”.

…….

Behind the scenes

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