Suddenly the dam seems to have broken and the major consumer magazine publishers are lining up for iPad editions sold on subscription through iTunes.
In the last ten days, Time Inc, Hearst and Conde Nast have all announced moves towards selling their leading consumer magazines as subscriptions on the iPad. They are also offering free iPad access to their existing print subscribers, a simple and very necessary step as we have been emphasizing for months.
In disclosing these new … Keep Reading
Mediaweek has a report on a lively panel discussion of digital magazine auditing at yesterday’s PPA annual conference:
… Keep Reading…during the ‘Magic Numbers’ panel session, Tye (James Tye, CEO of Dennis) called for industry measured data to be produced faster rather than waiting on the “perfect”, multi-platform measuring solution for brands.
Tye said that despite the iPad “being around for a year now”, Dennis has not been able to tell its commercial partners officially how many readers download its magazine iPad
According to the Wall Street Journal, Time Inc and Apple have reached agreement on the provision of free magazine content to print subscribers.
… Keep ReadingStarting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.’s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their
AdAge is carrying a story that suggests that Conde Nast is pulling back from its out and out commitment to iPad apps. With hints and whispers that its initial forays have not been working too well. An anonymous company source opines:
… Keep Reading“It’s a shift,” one Conde publisher said. “The official stance was we’re going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow