Bundles and product diversification have become increasingly important for publishers to attract subscribers to magazine titles.
Customers are increasingly expectant of digital offerings — whether paid individually or as a complimentary digital component to a print subscription.
About The Universals Service
Exact Editions’ Universals Service can help provide this modern need, fulfilling digital access to magazine issues sold by publisher.
The service works in the following steps:
- Upon a customer purchasing a subscription, the publisher will assign them a unique subscription reference.
- The publisher will then include this subscription reference on a list uploaded onto the Exact Editions system, or via an API.
- The customer will then enter and verify their subscription reference via the Exact Editions signup page.
- A digital subscription is created. Customers can login with their newly-created information online and in the Exactly application, available on iOS and Android devices.
The Universals Service can be used for print + digital magazine bundles, the fulfilment of digital-only subscriptions, and complimentary digital access for membership organisations.
Digital access can be a very effective addition to a magazine publisher’s product portfolio. For example, combined print + digital offerings allow for a “third way” that can be priced higher than the respective individual print/digital subscriptions.
Furthermore, within the wide range of contexts it can be used, the service allows publishers to manage all customer data by selling access via their website.
With the publisher managing e-commerce and assigning/uploading subscription references, customer support and maintenance for the digital component will be handled by Exact Editions.
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