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The Lasting Effects of Institutional Sales

At Exact Editions, we specialise in assisting publishers with breaking into the institutional market. In recent years, we have proved that there is a broad and exciting landscape for academically relevant magazines to explore. Selling site-wide subscriptions to universities, research institutions and corporations opens up a path for increasing annual revenue.

Additional revenue aside, the institutional market represents a real opportunity to establish a new, young readership that will be responsible for the future longevity of the magazine. Students who … Keep Reading

Magazine anchors

Auto Magazine Covers from wikimedia

The BBC Radio 4 programme The Bottom Line had an informed and expert discussion last week on print magazines and their digital evolution. Many good points were made: Terri White, editor-in-chief of Empire magazine was particularly good on the ways in which magazines business models now have to be multi-threaded: covering some or all of print copy sales, advertising, advertorial, subscriptions, podcasts, Instagram, website and social media. The panel was also good at explaining … Keep Reading

Plan S and digital libraries

Plan S and see its 10 principles

STM (Scientific, Technical and Medical) publishing has been an extraordinarily profitable area for the big academic publishers in the last 30 years. But this last Autumn it was dealt a potentially fatal blow. Robert-Jan Smits from the European Commission and Marc Schiltz representing Europe’s largest research founders announced Plan S, a radical initiative designed to ensure that by 2020 all research papers arising from funding provided by 11 European funders are made

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Digital archiving and the present

In this week’s Economist Richard Ovendon Bodley’s Librarian argues that We must fight to preserve digital information. Bodley’s Librarian is the librarian for the University of Oxford and this large library has many complex and valuable archival resources so it is to be expected that he will see the task and the responsibility as falling heavily to the role and the expertise of librarians and archivists. But he rightly points out that the project that we now face is

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The Power of the Publisher

When it comes to selling subscriptions to institutions there are several key factors to consider; the quality of the product, the pricing of the product and how to spread the word about the product. A strong marketing strategy can go a long way in securing subscriptions which will continue to renew year in, year out, providing a consistent and welcome revenue stream to publishers.

In this symbiotic relationship, the publisher brings the food and wine (content); and Exact Editions provide … Keep Reading

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