Time to declare an interest (several of them). I use a Mac and I am not a great fan of Windows or of its latest release Vista. So I have not yet tested the new Microsoft reader which is clearly in some ways pretty spiffy. Bobbie Johnson reviews the Daily Mail’s implementation here. But the new Microsoft system is clearly in some sense a serious competitor to the Exact Editions approach (another interest declared). Nor am I too sure … Keep Reading
Category: Publisher Page 20 of 39
Monty Panesar gets five mentions. ‘Five’ means five pages in our language — ie there are five pages in the trial issue which have ‘Panesar’ on them. The name might appear more than once on some pages, but our search counts pages. Google works the same way counting pages rather than ‘occurrences’ in the strict sense. Techie point, to keep you awake in the slips.
Cricket attracts obsessional supporters. And I used to have a deceptive off-cutter in my … Keep Reading
The ABC figures are out and they are a tale of woe for the men’s magazines market. The women’s magazines sector has done better and especially the relatively new trend for weeklies, eg Grazia. Stephen Brook has some comments in today’s Media Guardian.
Stephen Brook suggests that one cause for the collapse in the men’s titles could be the rise in digital subscriptions, he cites the new Dennis publication Monkey. But it could well be that the digital … Keep Reading
The BBC is carrying a fascinating story about how Fujitsu is developing a technique for printing concealed hot-links to web sites and phone numbers in print. The idea is that you will be able to point your mobile phone at an ad and it will call the appropriate number or link to the web site. If every page carried its own web address in invisible ink you could point your phone to book mark any page that interested you while … Keep Reading
There are sound business reasons for using Digital Editions. The bottom line is what drives most publishing and distribution decisions, and an investment in digital technology can improve the performance of all magazines. Yet there are also sound ecological reasons for the appropriate use of a digital platform. Publishers who have a concern for the ecological impact of the magazine business should consider these five principles in forming their digital strategy:
- Provide the consumer with the choice of a digital