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Promotion by iBeacons

A few weeks ago Exact Editions introduced a new way of promoting magazine apps. Publishers can now promote their magazine apps by making them freely available at specific locations. We are now working on the tools that will be needed for publishers to set up these promotional opportunities ByPlace™ for themselves. Expect further announcements about this in early January.

However promotion by geo-location is only one part of our concept for promotion ByPlace™, we are even more excited by the … Keep Reading

Promotion by location

Publishers of magazine apps now have a new way of promoting their product by venue. Exact Editions’ ByPlace™ function allows a publisher to shine a free magazine spotlight at any location or venue, simply by specifying the geo-coordinates, and the length of time for which free access would be available at a specific space. We think that this is revolutionary and that it will enable publishers to take a much more active role in promoting the sale of app subscriptions. … Keep Reading

Music Week at Abbey Road Studios

Yesterday we launched our location-based app service, ByPlace™, at special venues across the globe.

Enabling free access to top-notch titles such as Dazed & Confused from the V & A and Le Monde diplomatique from the Eurostar, ByPlace™ is off to a flying start.

At Abbey Road Studios, Music Week‘s app for iOS is also available for free over the next 3 weeks. To mark the occasion, we teamed up with our dear friends at Music WeekKeep Reading

Using an App ByPlace™

All the Exact Editions iOS newsstand apps now have our ByPlace™ technology on board. This means that in some locations, which have been authorised by the publisher, the user of the iTunes app has complete and free access to all content associated with the magazine or periodical.

This leads to a very rich form of promotion, and 14 apps on the Exact Editions platform will be demonstrating ByPlace™ functionality at 16 locations in the next three weeks. Many of these … Keep Reading

Apps that know where they are

Exact Editions was the first magazine platform to deliver magazine apps for the iPhone. We also had magazines on the iPad as soon as it was available. When the Apple iTunes Newsstand arrived all the apps on the Exact Editions platform were there. We have always been at the cutting edge of iOS technology.

Today we announce that Exact Editions apps are the first to be aware of their location. All the magazines and periodicals on the Exact Editions … Keep Reading

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