Exact Editions Blog

John Battelle has blogged a very intriguing essay on the distinction between the dependent and the independent web. Here he makes the distinction:

The Dependent Web is dominated by companies that deliver services, content and advertising based on who that service believes you to be: What you see on these sites “depends” on their proprietary model of your identity, including what you’ve done in the past, what you’re doing right now, what “cohorts” you might fall into based on third-

One of my colleagues yesterday sent out an email to those of our publishing partners who are not currently offering an iPad/iPhone app of their magazine through iTunes. You can read the email here. It rightly concentrates on the user benefits — that is the real point of producing an app version of the magazine. A successful magazine app is a good user experience and it should project and promote the magazine to a new and rapidly growing audience. … Keep Reading

Around the turn of the year we saw a barrage of blogs and articles questioning whether magazine apps were working. The implication being that they are not working at all as planned or hoped for TechCrunch, Matthew Ingram, WWDMedia.

The gloomy news was best captured by a chart from Silicon Alley Insider: Chart of the Day — iPad Magazines Tank

The story does indeed look pretty gloomy. But when you study the chart more closely the … Keep Reading

The rumour mill has it that Google will launch a Chrome netbook, cloud-based, computer before Christmas or early in the New Year. When you put this rumour alongside the others coming from the Googleplex you get an interesting picture

1. Is Google going to buy a big package of movie rights? Is that why it has hired the former Netflix executive George Kynci?
2. Google is possibly quite close to signing a deal with the major music labels for its cloud-based