Exact Editions Blog

Apple two days ago announced its content subscriptions service with a Press Release.

Subscriptions purchased from within the App Store will be sold using the same App Store billing system that has been used to buy billions of apps and In-App Purchases. Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Then with one-click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment (weekly, monthly,

Andrew Losowsky has peered into the glass of the iPad and decided that the world of magazine apps is half empty. So we feel it necessary to cheer him up a bit and fill the glass. Andrew pens his blog at The Hospital Club — one of Covent Gardens best watering holes — offering us a swig from the bottle in his first paragraph, a convenient summary of his position:

Twelve months ago, the magazine industry was shouting from the

All Things Digital has an interesting essay by John Squires: Apple, Google and the Publishers: Here’s How to Make Subscriptions Work. Squires used to be a senior executive at Time Inc and is founder of Next Issue Media a company that is stealthily developing a new approach to marketing and selling digital magazines on tablet platforms.

Squires echoes cries of anguish that have been coming from his peers in the consumer magazine industry:

In recent weeks, we’ve heard growing

I like The Daily rather more than I was expecting. I also think that it has a commercial chance; it is a gamble, but it is potentially a very significant money-spinner. A lot will depend on the execution. Murdoch is prepared to take a big punt on the newspaper’s success, and like a good gambler he can do this because he is playing with a limited stake ($30 million in startup costs and $500k a week in running costs). He … Keep Reading

Tomorrow Apple and News Corp are launching a new periodical, The Daily, specifically designed for the iPad. This could be really exciting and I wish it well (I really do, but we will have some caveats later).

Erick Schonfeld over at TechCrunch decides to peg another think piece on iPad magazines on this event: iPad Mags Need a New Blueprint. This is not a blog up to the usual TechCrunch standards but it does attract an excellent … Keep Reading