Khoi Vinh published, last week, a damning and severe critique of the current state of magazine iPad apps. Here are a couple of extracts:
… Keep ReadingMy opinion about iPad-based magazines is that they run counter to how people use tablets today and, unless something changes, will remain at odds with the way people will use tablets as the medium matures. They’re bloated, user-unfriendly and map to a tired pattern of mass media brands trying vainly to establish beachheads on new
Gramophone (The world’s authority on classical music since 1923) joined the Exact Editions platform last week. The free trial issue has lots of intriguing articles:
If you have a subscription and are lucky enough to have an iPad, you will want to read it on that device, with the … Keep Reading
Exact Editions is running a public poll to find out how we think that magazines will be read in ten years time. If you haven’t yet voted on the issue, please do so.
The sample voting is still small, but I am not surprised that the leading candidate in this race is:
The tablet (something like the iPad)
This is beating ‘print on paper delivered via physical distribution‘. A bit lower down the list is the option for … Keep Reading
We are running an on-line poll on the way that magazines are to be read 10 years from now.
If this is an issue on which you have views, go and cast your vote. Remember we are not asking how magazines will be read next year, or in 2012, but in 2020! These are the choices:
Exact Editions has always worked to help publishers offer digital editions to existing print subscribers. Our first contract made provision for what we called ‘Combined Subscriptions’ a route whereby a publisher could add the digital sub for any of his print subscribers. In practice, this never worked too well (uptake was slight in most cases). For quite a few reasons:
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