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The Economist’s Economical and Effective iPad App

And having played with it a bit, I would say that it is a very nice production. Take a look at it here.

There are four aspects to the Economist app that I particularly like:

  1. It has been delivered as a complementary (ie free) offering to all existing subscribers. Exact Editions has been helping magazine publishers to make this bridge to current print subscribers for a while, but a lot of industry experts seem to think that this is
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Apple’s Next Announcement: Android Compatibility?

It seems as though the Apple announcement about the availability of Beatles music via iTunes was not such an earth-shaker. Fred Wilson’s tweet was the best riposte that I have seen so far (“I’ve had the Beatles on iTunes since I bought all of their CDs and ripped them back in 2001 #muchadoaboutnothing” tweets Fred).

But here is an announcement that really would surprise the digerati: Just suppose, Apple decides to offer the iTunes app store via Android?

I guess … Keep Reading

How will we be Reading Magazines in 2020?

We have been informally polling readers of this blog to find out how we think magazines will be read in ten years time (you may still enter the poll here). We offered eleven different options for magazine reading a decade from now. According to those who have completed the magazine poll these are the likeliest options:

  1. On a tablet (something like the iPad)
  2. In print on paper delivered via physical distribution
  3. On an e-ink device (something like the Kindle
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Magazine Publishers and Horse Dentistry

It seems that every other day brings a new bout of moaning about the limitations of the Apple iPad system as a digital magazine platform.

But are these complaints justified, or is it really an indication that magazine publishers are both missing the bus and looking a gift horse in the mouth? The latest piece of mis-guided bleating comes in an otherwise sensible article from Damon Kiesow in Poynter Online. He says:

What publishers and consumers need from Apple

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Adobe’s Magazine Solution for the iPad

Here is an informative video podcast from the Adobe evangelist Terry White: “Adobe Digital Publishing to the iPad: A First Look”

It is a 15 minute overview of the solution for building iPad apps that Adobe is building for magazine publishers. As you might expect there are some neat software solutions in the package, especially notable are tools for placing video in a document page, for interactive/panoramic 3D photos and model rotation, and for full integration of a web page … Keep Reading

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