Exact Editions Blog

Many magazines are sold through the iTunes app store as subscriptions or single-issue sales. But there are signs that publishers are gradually moving the emphasis towards subscription sales, Time Inc having originally only sold single issues through iTunes recently reversed policy and went whole-hog into iTunes with subscriptions, including single month auto-renewable subs, (so the newly launched in iTunes Southern Living offers a one month sub for $1.99 and non-renewable single issue for $4.99).  Here is why:

Publishers will always … Keep Reading

Jason Pontin, the editor of MIT’s excellent Technology Review has written an instructive mea culpa on why his app strategy for that magazine has not worked: Why Publishers Don’t Like Apps.

The article and the comments it attracts are deeply instructive and we have to admire Pontin’s guts in admitting that he got so much wrong, and made so many mistakes:

We launched the platforms in January of 2011. Complimenting myself on my conservatism, I budgeted less than $125,000

AppleInsider reports that the average daily sale for iTunes Newsstand titles is $70,000.

A new study released on Tuesday reveals that Apple iPad users spend about $70,000 each day on tablet-centric newspapers and magazines purchased through Newsstand for iOS.

The study was conducted by Distimo a research analytics firm. So it can only be based on guesswork. My initial reaction was that this daily total sounds rather small; from our own experience with 50 apps in the market, I would … Keep Reading