There was quite a bit of momentum behind the idea that the new iPad would be called iPad 3. So much so that there was a rumour shortly before the presentation that it would be called iPad HD.
Some of the reviewers found it easier to refer to their review device as iPad 3 — even John Gruber headlined his review iPad (3)…though he clarified this as “the new iPad a.k.a. (for comparison’s sake) the iPad 3”.
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