AppleInsider reports that the average daily sale for iTunes Newsstand titles is $70,000.
A new study released on Tuesday reveals that Apple iPad users spend about $70,000 each day on tablet-centric newspapers and magazines purchased through Newsstand for iOS.
The study was conducted by Distimo a research analytics firm. So it can only be based on guesswork. My initial reaction was that this daily total sounds rather small; from our own experience with 50 apps in the market, I would have supposed that the total sales from over 2,000 apps now in the iTunes newsstand would be quite a bit higher. But AppleInsider and other commentators obviously regard $70K a day as a promising statistic. Business Insider the sister web site even gushes “Maybe the iPad is going to save the media business after all.”
We have been firmly of the view that the iPad is the best digital prospect for magazines ever since Apple launched their newsstand (actually since they launched renewal subscriptions last summer), but the sales data does seem a bit sketchy. Looking further into the Distimo report it would appear that their figure of $70K a day is based on an assessment of the sales of the top 100 newsstand apps in the US market. So the figure does begin to make some sense. A global figure for the whole of the iTunes newsstand will be higher. But it immediately raises in my mind the question: how are sales doing in the different markets in which Apple is selling its iPad? Most of the periodicals in the newsstand are English language, and this should change. The UK magazine market has been perhaps as fast as the US market to produce branded magazine apps for iTunes, and sales in the UK alone could be running at a comparable rate to $70K a day…
Some of the Exact Editions apps pop up in the top selling iTunes periodicals, but these figures are pretty hard to fathom. For some reason the Arsenal fanzine, The Gooner does well most of the time — it is currently in the best seller list at number 87. Its a fabulous magazine, and we can agree that it has a brilliant app; but I always scratch my head when I see it up in the listings: a football fanzine in the top 100 best sellers? Are Apple running their statistics from a biased base of North London supporters? The reality is that the iTunes newsstand is still in its very early days, the Gooner may be the only football fanzine in iTunes, and when there are 20 football fanzines in iTunes, none of them will be in the top 500 best seller listings. By then there will surely be 10,000 other magazines to choose from. A majority of the best-selling UK magazines still do not have a presence in iTunes, and until they do get there we will know that the market is still very immature. The striking thing we have noticed about iTunes magazine sales is that they have grown and are continuing to grow very fast. The key challenge is now to see if iTunes sales can jump 10-fold in the next year, as they have in the last 12 months. When Apple’s newsstand pulls in $700K a day, or $250 million pa, we will be making a difference to the overall outlook for magazines. There is a great opportunity for the magazine publishers, and also for Apple. The outlook is promising but its still early days.
Michael Magee
Reblogged this on Fictional Narratives and commented:
Currently those successful newspapers and magazines are targeted at the right demographic, the people who buy iPads, it will be interesting to see how the media business outside of that demographic is going to achieve this kind of initial success.
google advertising costs
Wow, incredible blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your website is great,
as well as the content!
John
Three notable standalone applications for Black –
Berry users who want a separate built in mobile instant messenger are Chat on Facebook, Chat for Facebook, and FChat.
Social media really is an incredible tool for business. When we compare it to Google’s search advertising product, we see that we are offered
limited options as compared to Facebook. There’s numerous
disjoined tragedies that can blaze the trail to a custody inside the Stearns county jail in Minnesota.
If there are critical decisions get your customers involved to
get their opinions.
rugged android phone
I have been browsing online more than 4 hours today, yet I
never found any interesting article like yours.
It is pretty worth enough for me. In my opinion, if all
web owners and bloggers made good content as you did,
the web will be a lot more useful than ever before.|
I couldn’t resist commenting. Well written!|
I’ll right away seize your rss feed as I can’t in finding your e-mail subscription hyperlink
or newsletter service. Do you’ve any? Kindly let me know in order that I could subscribe.
Thanks.|
It’s the best time to make some plans for the
future and it is time to be happy. I’ve read this post and if I could I desire to suggest you few interesting things
or advice. Maybe you can write next articles referring to this article.
I want to read even more things about it!|
It is perfect time to make a few plans for the future and it’s time to
be happy. I’ve learn this publish and if I may just I desire to recommend you some fascinating things
or tips. Maybe you could write next articles regarding this article.
I wish to learn even more issues approximately
it!|
I’ve been browsing on-line more than three hours these days, yet
I by no means discovered any attention-grabbing article like yours.
It’s beautiful worth sufficient for me. In my view, if all website owners and bloggers made excellent content as
you did, the net will be much more helpful than ever before.|
Ahaa, its nice discussion concerning this post here at this weblog, I have
read all that, so now me also commenting here.|
I am sure this paragraph has touched all the internet visitors, its really really fastidious article
on building up new weblog.|
Wow, this post is fastidious, my younger sister is analyzing such things, therefore I am going
to inform her.|
bookmarked!!, I love your site!|
Way cool! Some extremely valid points! I appreciate you penning this
article plus the rest of the site is really good.|
Hi, I do believe this is an excellent site. I stumbledupon it 😉 I
am going to revisit once again since i have book marked it.
Money and freedom is the greatest way to change, may you be rich and continue to
help other people.|
Woah! I’m really enjoying the template/theme of this site.
It’s simple, yet effective. A lot of times it’s difficult
to get that “perfect balance” between usability and appearance.
I must say that you’ve done a very good job with this.
Also, the blog loads extremely fast for me on Internet explorer.
Excellent Blog!|
These are actually impressive ideas in about blogging.
You have touched some fastidious things here. Any way keep
up wrinting.|
I enjoy what you guys tend to be up too. This sort of clever work and exposure!
Keep up the very good works guys I’ve included you guys to blogroll.|
Hi there! Someone in my Myspace group shared this site
with us so I came to take a look. I’m definitely loving the information.
I’m bookmarking and will be tweeting this to my followers!
Fantastic blog and amazing style and design.|
I enjoy what you guys are up too. This kind of clever work and coverage!
Keep up the fantastic works guys I’ve added you guys to my blogroll.|
Hi there would you mind stating which blog platform
you’re working with? I’m planning to start my own blog soon
but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
P.S Sorry for getting off-topic but I had to ask!|
Hey would you mind letting me know which webhost you’re using?
I’ve loaded your blog in 3 different browsers and I must say this blog loads
a lot faster then most. Can you recommend a good internet hosting provider at a honest price?
Cheers, I appreciate it!|
I like it whenever people get together and share opinions.
Great blog, continue the good work!|
Thank you for the good writeup. It in fact was a amusement account
it. Look advanced to more added agreeable from you!
By the way, how could we communicate?|
Hi there just wanted to give you a quick heads up.
The words in your article seem to be running off the screen in Ie.
I’m not sure if this is a formatting issue or something to do with browser compatibility
but I figured I’d post to let you know. The design and style look great though!
Hope you get the issue solved soon. Thanks|
This is a topic that is close to my heart… Best wishes!
Exactly where are your contact details though?|
It’s very trouble-free to find out any matter on web as compared to textbooks, as I found this article at this
web site.|
Does your site have a contact page? I’m having trouble locating it but, I’d like to send
you an e-mail. I’ve got some suggestions for your blog you might be interested in
hearing. Either way, great website and I look forward to seeing it expand over time.|
Hello! I’ve been following your weblog for some time now and finally got the courage to go ahead
and give you a shout out from Huffman Tx! Just wanted to mention keep up
the excellent job!|
Greetings from Idaho! I’m bored at work so I
decided to check out your website on my iphone during lunch break.
I love the info you provide here and can’t wait to take a look when I get home.
I’m shocked at how quick your blog loaded on my phone ..
I’m not even using WIFI, just 3G .. Anyhow, wonderful blog!|
Its like you read my mind! You seem to understand a lot approximately this, like you wrote the ebook in
it or something. I believe that you just can do with a few % to drive the message house a little bit, however instead of
that, that is fantastic blog. An excellent read. I’ll certainly
be back.|
I visited various web sites except the audio feature for audio songs existing at this web
site is truly superb.|
Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam responses?
If so how do you protect against it, any plugin or anything you can recommend?
I get so much lately it’s driving me insane so any help is very much appreciated.|
Greetings! Very helpful advice in this particular article!
It is the little changes that make the most significant changes.
Thanks for sharing!|
I really love your blog.. Pleasant colors & theme. Did you make this
site yourself? Please reply back as I’m attempting to create my own personal blog and would love to know where you got this from or exactly what the theme is called.
Many thanks!|
Howdy! This article couldn’t be written any better! Looking
at this article reminds me of my previous roommate!
He constantly kept preaching about this. I most certainly will forward this post to him.
Pretty sure he’ll have a good read. I appreciate you for sharing!|
Amazing! This blog looks exactly like my old one!
It’s on a entirely different topic but it has pretty much the same page layout and
design. Outstanding choice of colors!|
There’s certainly a lot to know about this issue. I like all the points
you have made.|
You’ve made some decent points there. I looked on the net for more info about the
issue and found most people will go along with your
views on this site.|
Hi, I check your blogs on a regular basis. Your story-telling style is awesome, keep it up!|
I just couldn’t go away your website before suggesting
that I extremely enjoyed the usual info an individual provide to your guests?
Is going to be again incessantly in order to inspect new posts|
I want to to thank you for this very good read!! I definitely loved every little bit of
it. I have got you bookmarked to look at new stuff you post…|
Hi, just wanted to tell you, I liked this blog post.
It was practical. Keep on posting!|
I drop a leave a response each time I especially enjoy a post on a
site or if I have something to contribute to the discussion.
Usually it’s triggered by the passion displayed in
the post I looked at. And on this article Some data on Apples iTunes Newsstand Sales | Exact Editions | Blog.
I was actually moved enough to leave a comment 😛 I actually
do have a couple of questions for you if it’s okay. Is it simply
me or does it give the impression like a few of the responses look as if they are written by brain dead individuals?
😛 And, if you are posting at additional online sites, I’d like
to follow anything fresh you have to post. Would you list the complete urls
of your community pages like your linkedin profile, Facebook page or twitter feed?|
Hi there, I enjoy reading all of your article post.
I like to write a little comment to support you.|
I constantly spent my half an hour to read this website’s
articles or reviews all the time along with a cup of coffee.|
I every time emailed this web site post page to all my contacts, since if like to read it
afterward my contacts will too.|
My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea because of
the expenses. But he’s tryiong none the less.
I’ve been using WordPress on numerous websites for about a year and
am anxious about switching to another platform.
I have heard very good things about blogengine.net.
Is there a way I can transfer all my wordpress content into it?
Any kind of help would be really appreciated!|
Howdy! I could have sworn I’ve visited this website before
but after looking at a few of the posts I realized it’s new to me.
Nonetheless, I’m certainly delighted I came across it and I’ll be bookmarking
it and checking back often!|
Terrific article! That is the kind of info that should be shared across the
internet. Disgrace on Google for now not positioning this submit higher!
Come on over and visit my website . Thank you =)|
Heya i am for the first time here. I came across this board
and I find It really useful & it helped me out much. I hope to give something back
and aid others like you helped me.|
Hi there, I believe your web site could possibly be having internet
browser compatibility issues. When I look at your site in Safari, it looks fine however, when opening in I.E.,
it has some overlapping issues. I just wanted to provide you with a quick
heads up! Besides that, excellent blog!|
Someone necessarily lend a hand to make seriously articles
I would state. That is the first time I frequented your web
page and so far? I amazed with the analysis
you made to make this particular submit extraordinary.
Great process!|
Heya i’m for the primary time here. I came across this board and I to
find It really helpful & it helped me out much.
I am hoping to offer something back and aid others such as you helped me.|
Hi! I just wish to offer you a huge thumbs up for your excellent information you’ve got right here on this
post. I am coming back to your website for more soon.|
I all the time used to read post in news papers but
now as I am a user of web thus from now I am using net for posts, thanks to web.|
Your mode of describing everything in this piece of writing is truly fastidious, every one can without difficulty
be aware of it, Thanks a lot.|
Hello there, I discovered your website by way of Google whilst looking for a related
subject, your site came up, it seems to be good. I’ve bookmarked it in my google bookmarks.
Hi there, just become alert to your weblog thru Google, and located that it’s truly informative.
I’m going to be careful for brussels. I will be grateful for those who proceed this
in future. Lots of other folks will probably be benefited from your writing.
Cheers!|
I’m curious to find out what blog platform you’re utilizing?
I’m having some minor security issues with my latest blog and I’d like to
find something more risk-free. Do you have any solutions?|
I’m extremely impressed with your writing skills as
well as with the layout on your weblog. Is this a paid theme or did you customize it yourself?
Either way keep up the nice quality writing, it is rare to see a nice blog like this one nowadays.|
I’m really inspired along with your writing abilities and also with the structure on
your blog. Is that this a paid subject matter or did you customize
it yourself? Anyway keep up the nice high quality writing, it is uncommon to look a great blog like this one these days..|
Hello, Neat post. There’s a problem together with your website in web explorer,
would test this? IE nonetheless is the market chief and a large
component of other people will miss your magnificent writing due to this problem.|
I’m not sure where you are getting your info, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for great info I was looking for this information for my mission.|
Hi, i think that i saw you visited my blog thus i
came to “return the favor”.I am trying to find things to enhance my site!I suppose
its ok to use {some of|a few\