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Clickable Contents Pages

During the summer we improved our content management service so that web links and email addresses in magazine articles are now generally live and clickable. This was a big improvement in navigation from the magazine (clicking on a link or an email opens a new window and doesn’t lose your place in the magazine). At the same time we introduced clickable Contents Pages. So all the magazines that we have imported to the system since August have click-through navigation withinKeep Reading

Long Tails and magazines

Chris Anderson is the author of the most discussed business book of the moment. The book is short, it is stimulating and the author waves his theory energetically so that it smacks almost anything you care to think about: The Long Tail.

He is also the editor of Wired magazine and there is a very intriguing interview with him about the implications of his theory for the magazine industry here.

There is much of interest in the interview. … Keep Reading

Advertising and the web

When an industry (advertising in this case) goes through a radical technical change, the participants get confused about the way the new technology is going to work. Funnily enough, Google (more of a ‘founding father’ than a mere participant) made a significant false step when it launched a program for selling magazine print ads through its web-based advertising sales network. Business Week ran a good story on this with the wonderful headline: Can Google Go Glossy?

The general verdict, one … Keep Reading

MediaGuardian

The Deputy Editor of The Baptist Times writes about religious newspapers and the internet in yesterday’s MediaGuardian, mentioning their use of Exact Editions to deliver weekly issues.

Keep Reading

Twentieth

K9 is the twentieth title to join our service. This monthly magazine appeals successfully and simultaneously to the British love of dogs and of puns.

If you need to know more about dogs with royal pedigree, the sample issue has a fascinating survey.

I now know something more about King Canute, that he had a concern for the rights of small animals, than the single fact (fable?) taught to every British schoolchild about him sitting on his throne in … Keep Reading

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