Joel Rickett, who writes for The Bookseller, gave me a helpful run-down on why World Book Day has been such a success for UK book publishing and bookselling. Right at the heart of its success has been the ‘incredibly potent voucher scheme’ which puts a £1 book token in the hands of millions of children each year. This focus was a masterstroke because, from the off, it secured the goodwill of parents and teachers. Joel points out that there … Keep Reading
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More on the lessons that can be learned from World Book Day.
Its a striking tribute to the success of WBD that it has gathered support from all sectors of the book trade: publishers, authors, shops and retail, libraries and schools and of course the consumers. Everybody has been pushing and the Booksellers Association has been in the lead. I asked Tim Godfray, ceo of the BA, about their involvement and in his words the promotion has been ‘without … Keep Reading
- Here are three international designers that we will hear more about: Alexander Brodsky, who is Russian, Akira Minegawa, Japanese, and the American Steven Holl.
- Even the ads in this magazine make me wish that I had trained as a designer.
- So this summer I could go and take a course? The Ghost Lab school sounds like fun and hard work.
Design and highly visual magazines seem to work in a particularly interesting way through the … Keep Reading
Juan Antonio Giner’s Innovations in Newspapers blog has lots of good pictures of the Sarcozy result. Some of the best come from my daily read, La Repubblica.
Juan also has a gripe about the lack of coverage on their web sites from The Independent and The Economist. He is of course right (though by today, in both cases, the web sites have caught up – he was blogging on Sunday when many newspapers leave their web sites quiet). … Keep Reading
Greenslade is on holiday, so one relies more on the excellent Innovations in Newspapers, beautifully illustrated, for the blogged news of newspapers. Juan Antonio Giner spots a characteristically shrewd, but unusually inconclusive, analysis of the Murdoch bid for the Wall Street Journal from the Independent‘s Hamish McRae. McRae’s analysis and lack of follow-through may soon disapear behind a pay wall, so here is his intro:
… Keep ReadingJournalists inevitably find it difficult to comment dispassionately on events in