Advertising Age carries a report on this week’s American Magazine Conference in Phoenix, Arizona. This encounter suggests mutual interest, but with it a degree of reciprocated suspicion and bemusement. Google and Yahoo are not going to gobble up the magazine industry, of course not, but until the magazine industry can fully embrace the web it will continue to lose attention and market share to the likes of Google and Yahoo. Getting those rich archives onto the web is a part … Keep Reading
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Prospect Magazine was the publication with which we demo-ed a prototype of the Exact Editions system in the summer of 2005. We were given permission to use the June 05 issue. For this reason the magazine was allocated the number ONE in our system for ordering magazines and also in our ordering of publishers. It joins the Exact Editions shop on Friday with a succinct and unique address ‘1/1’:
Having recently come into the world of magazine publishing from previous experience of book publishing and software, I am often struck by the relaxed and ‘no nonsense’ views of most magazine publishers. One of the first magazines with which we have worked has recently announced that it may be for sale. This being the magazine industry the information is posted on the web page and pops up as an article in the current issue.
In some industries the fact that … Keep Reading
There is no question that our reading styles change when we read stuff through the web rather than on paper. In a similar way listening styles change when we listen to music through an iPod rather than a CD player, or in a live performance.
But what do these changes amount to, what do they signify? In the Exact Editions system there are really three styles of viewing a magazine page: