Martyn Daniels who writes a good blog for the UK Bookseller Association led me to an interesting experiment by Michael Hyatt, another blogger, CEO and President of Thomas Nelson Publishers, a big religious publisher in the US. Michael had a clever wheeze: why not give away books to bloggers who agreed to write reviews and publish them on their blog….. He has had over 100 bloggers review The Faith of Barrack Obama. I wonder what difference that made … Keep Reading
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Charkin Blog is a blog published in book form by Macmillan. I missed the launch party, but from several reports it was an enjoyable and intriguing event.
I was amused to see in the Macmillan page about the book that it is listed as weighing 0 Kg. That seems to me very light for a book of 576 pp. Could it be that the weight is indeterminate, customisable according to requirements, the book is after all Print On Demand? Perhaps … Keep Reading
Its one of life’s little ironies that with the Kindle, Amazon has espoused a download method for distributing digital books, approximating to the traditional model of bookshop which feeds individual libraries. In the world according to Kindle we all have our own individual libraries, which are defined by the content held on the Kindles that we own. Google is going with a books as streamed-service approach, in its Google Book Search platform, which approximates to a universal library service. With … Keep Reading
One of my day-to-day challenges in speaking to publishers about their digital plans is to understand the structure of the company and where the digital buck stops. In very small publishers this is easy because the founder and owner is usually also head of editorial, marketing guru, director of all-things-digital and probably makes the tea too. They are also usually very keen to explore new distribution routes for their magazine/s and are agile in their decision making processes.
Small to … Keep Reading
Yesterday, after playing with the new iPhone and blogging about Android, I set out on my usual walk to the bread shop. For the first time with an iPhone in my pocket (tempting to walk along playing with it). I had gone barely 50 metres when I noticed a black car moving up the street, rather uncertainly, with a large tripod on top. Could it be? Is it really? Yes, as it turned left towards Via Dante Castiglione, I … Keep Reading