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The Future of Magazines

We have been thinking about organizing/hosting a round-table discussion with some of the digitally aware magazine publishers that we know in the London-based magazine industry.

If we are to host such an event it is clear that this should not be a sales pitch for Exact Editions. A round-table discussion needs to focus on the broader context that confronts the industry as it gradually (perhaps too gradually) moves into a digital framework. If a ’round-table’ discussion is not to be … Keep Reading

Twitter ROI

Yesterday I watched Cision‘s webinar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership whilst simultaneously advertising your wares in a more interactive way (there was a Q & A session at the end). Happily, Cision didn’t go for the hard-sell, and it was actually pretty informative.

The comments about Twitter were particularly useful. It seems the number of Twitter followers you have has fast become synonymous with the number of … Keep Reading

Apple iTV — A Big Change?

Kevin Rose (founder of Digg) has a well-informed, short blog on the prospects of Apple’s iTV, which he suggests will be announced in September. According to Rose:

The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99.
(Kevin Rose Why Apple’s iTV Will Change Everything).

The only quarrel that I have with Rose’s piece is his … Keep Reading

Nick Bilton’s Grammatical Clanger

Nick Bilton who blogs for the New York Times has dropped and smashed the front of his Apple-loaned iPhone 4. Here it is a complete, fragmentary, mess.

I thought it would work beautifully until I dropped my iPhone on the concrete on Tuesday evening. The phone’s glass became a Humpty Dumpty look-a-like.

I’m still trying to figure out whose fault it was? Of course, I’m mostly to blame for being clumsy and dropping the phone. But is it also Apple’s

… Keep Reading

Apps and Print Subscriptions

Digital editions aren’t necessarily an alternative to print editions – in many ways they’re complementary. Lots of print subscribers like to be able to search a publication’s archive or read the latest issue in the most convenient format at that moment, whether that’s an iPad app in a coffee shop or a waterproof (perhaps slightly damp) paper edition in the bath.
We’ve long encouraged this kind of “combined” subscription by allowing publishers to offer their print subscribers access to the
… Keep Reading

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