Exact Editions Blog

For Librarians & Publishers

Exact-Editions-Blog

Page 154 of 278

The Future of Magazines

We have been thinking about organizing/hosting a round-table discussion with some of the digitally aware magazine publishers that we know in the London-based magazine industry.

If we are to host such an event it is clear that this should not be a sales pitch for Exact Editions. A round-table discussion needs to focus on the broader context that confronts the industry as it gradually (perhaps too gradually) moves into a digital framework. If a ’round-table’ discussion is not to be … Keep Reading

Twitter ROI

Yesterday I watched Cision‘s webinar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership whilst simultaneously advertising your wares in a more interactive way (there was a Q & A session at the end). Happily, Cision didn’t go for the hard-sell, and it was actually pretty informative.

The comments about Twitter were particularly useful. It seems the number of Twitter followers you have has fast become synonymous with the number of Keep Reading

Apple iTV — A Big Change?

Kevin Rose (founder of Digg) has a well-informed, short blog on the prospects of Apple’s iTV, which he suggests will be announced in September. According to Rose:

The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99.
(Kevin Rose Why Apple’s iTV Will Change Everything).

The only quarrel that I have with Rose’s piece is his … Keep Reading

Nick Bilton’s Grammatical Clanger

Nick Bilton who blogs for the New York Times has dropped and smashed the front of his Apple-loaned iPhone 4. Here it is a complete, fragmentary, mess.

I thought it would work beautifully until I dropped my iPhone on the concrete on Tuesday evening. The phone’s glass became a Humpty Dumpty look-a-like.

I’m still trying to figure out whose fault it was? Of course, I’m mostly to blame for being clumsy and dropping the phone. But is it also Apple’s

Keep Reading

Apps and Print Subscriptions

Digital editions aren’t necessarily an alternative to print editions – in many ways they’re complementary. Lots of print subscribers like to be able to search a publication’s archive or read the latest issue in the most convenient format at that moment, whether that’s an iPad app in a coffee shop or a waterproof (perhaps slightly damp) paper edition in the bath.
We’ve long encouraged this kind of “combined” subscription by allowing publishers to offer their print subscribers access to the
Keep Reading

Page 154 of 278

Powered by