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Magazines Need a Digital Format Before they Get a New Blueprint?

Tomorrow Apple and News Corp are launching a new periodical, The Daily, specifically designed for the iPad. This could be really exciting and I wish it well (I really do, but we will have some caveats later).

Erick Schonfeld over at TechCrunch decides to peg another think piece on iPad magazines on this event: iPad Mags Need a New Blueprint. This is not a blog up to the usual TechCrunch standards but it does attract an excellent … Keep Reading

InterDependent Content?

John Battelle has blogged a very intriguing essay on the distinction between the dependent and the independent web. Here he makes the distinction:

The Dependent Web is dominated by companies that deliver services, content and advertising based on who that service believes you to be: What you see on these sites “depends” on their proprietary model of your identity, including what you’ve done in the past, what you’re doing right now, what “cohorts” you might fall into based on third-

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Cost Benefits of A Magazine App

One of my colleagues yesterday sent out an email to those of our publishing partners who are not currently offering an iPad/iPhone app of their magazine through iTunes. You can read the email here. It rightly concentrates on the user benefits — that is the real point of producing an app version of the magazine. A successful magazine app is a good user experience and it should project and promote the magazine to a new and rapidly growing audience. … Keep Reading

The iPad App Market for Magazines

Around the turn of the year we saw a barrage of blogs and articles questioning whether magazine apps were working. The implication being that they are not working at all as planned or hoped for TechCrunch, Matthew Ingram, WWDMedia.

The gloomy news was best captured by a chart from Silicon Alley Insider: Chart of the Day — iPad Magazines Tank

The story does indeed look pretty gloomy. But when you study the chart more closely the … Keep Reading

Syncing Multiple Issues and Bonus Media in Apps

Last week Exact Editions introduced an upgrade to the iOS app platform. The new release (4.1.0) sees two important improvements.
First, publishers can now incorporate ‘Bonus Media’ in an app on the iPad — and for the moment, this deeper level of interactivity will only be available through the iPad. The solution we have built enables a magazine to offer its iPad readers, short video clips, sound and additional photo images (eg from a sporting event or a fashion shoot)
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