Google is doing something very interesting with books (see Google Book Search), and it is likely that they are going to spring some surprises on us this year. The Guardian’s Vic Keegan had an insightful piece on this at the weekend. Keegan is the kind of journalist who gets behind the press releases (see his account of how to get your book self-published with Lulu). He gets his finger on the pulse.
But about one thing Vic Keegan … Keep Reading
We have not yet been asked to sell subscriptions to any ‘top shelf’ magazines. Our current thinking is that were we to be asked we would politely decline. Decisions of this kind are hard to justify and its very hard to demarcate any borderline of taste. There does not seem to us to be any sensible way of offering a ‘topshelf’ in a virtual magazine store, but perhaps we have not thought through the issues. The physical topshelf is handy … Keep Reading
I dont recommend it, but I am very impressed that people will try it out. Here was some interesting feedback from Philip:
… Keep ReadingJust subscribed to the Baptist Times Exact Edition. It looks good and works well on my PC, but there is one drawback. If I save the .pdf pages to view on my Palm PDA they are much too small to read. I suspect it may be because the pdf file is based on an image rather than on
This week’s Media Guardian had a very informative article on the changing ways of measuring the effectiveness of web advertising. The article is by Jeff Jarvis and its also available from his blog.
Its a very helpful summary of where the industry is at. Namely, in a bit of quandary when it comes to providing good metrics for advertisers. Jarvis doesnt explicitly draw this conclusion, but it follows from his analysis, that the responsibility for providing trustworthy data and … Keep Reading
Powered by
