We have blogged before about the ecological impact of the magazine industry. We would like to muster some arguments that could show the extent to which digital magazines really are a sound ecological development as they appear to be.

Before we get too committed to this approach, here is a thought from left-field: perhaps we should really be persuading magazine publishers to print magazines white on black, rather than mostly black on white? In this way the magazine industry would adjust readers to a mode of presentation and design which will have significant energy savings when the switch to primarily digital magazines is complete. Mark Onktush calculates that if Google were to switch from a black on white display, to a white on black display, there would be a saving of about 750 Megawatt hours a year.

Hmm… this is a topic to which one is tempted to return in early April. Right at the beginning of the month.