Tim O’Reilly presents a fertile thought experiment. But it is not just our commercial and financial activities which can be enhanced by web-scaled interaction. How would it help our reading on the web, if the process of reading, to think and to write, was enhanced with intelligent feedback: to the reader, the publisher, the author or journalist?

When, soon, most of our reading (magazines, newspapers, books, blogs, by definition, etc…) is web-based, how will the different reading applications co-ooperate to enhance the way we read to think? One answer is that Google will do it all….. but that probably is not the optimal solution and has a scary, pit of the stomach, feeling about it.

It is at least possible that there may be quite a number of different more or less *intelligent* reading applications/environments/services. That scenario is compelling if reading services are collaborative…..