Chris Anderson is the author of the most discussed business book of the moment. The book is short, it is stimulating and the author waves his theory energetically so that it smacks almost anything you care to think about: The Long Tail.
He is also the editor of Wired magazine and there is a very intriguing interview with him about the implications of his theory for the magazine industry here.
There is much of interest in the interview. … Keep Reading
When an industry (advertising in this case) goes through a radical technical change, the participants get confused about the way the new technology is going to work. Funnily enough, Google (more of a ‘founding father’ than a mere participant) made a significant false step when it launched a program for selling magazine print ads through its web-based advertising sales network. Business Week ran a good story on this with the wonderful headline: Can Google Go Glossy?
The general verdict, one … Keep Reading
The Deputy Editor of The Baptist Times writes about religious newspapers and the internet in yesterday’s MediaGuardian, mentioning their use of Exact Editions to deliver weekly issues.
K9 is the twentieth title to join our service. This monthly magazine appeals successfully and simultaneously to the British love of dogs and of puns.
If you need to know more about dogs with royal pedigree, the sample issue has a fascinating survey.
I now know something more about King Canute, that he had a concern for the rights of small animals, than the single fact (fable?) taught to every British schoolchild about him sitting on his throne in … Keep Reading
One of the most popular magazines in our service is The Ecologist.
There are several reasons for its popularity: the publishers have been active to promote the service both from their web pages and in print; the free trial issue includes a very popular article on breast feeding — this brings lots of traffic: the price is attractive (20% off the list price); there is a large international audience, etc. But clearly an important factor running for this magazine … Keep Reading