Frank Anton, CEO of B2B publishing company Hanley Wood has produced a devastating list of 10 deadly sins that lead B2B companies into a spiral of purgatory in a challenging economic environment. The list is at Folio. Technophobia (along with “inferiority, complacency, coziness, stinginess, cluelessness, disorganization”) is one of the sins:
… Keep ReadingTrade publishers that have underinvested in electronic media are now playing catch-up—and are paying the price, Anton said in reference to his ‘technophobia’ sin. Hanley Wood’s online advertising