Exact Editions Blog

I have been watching my colleagues use an iPad at the other end of a Skype conversation since April 5th and earlier in the week had a chance to actually use one for the first time. It doesnt take any time at all to get quite used to it! Now I am back in Italy and my own ‘Italian’ iPad was awaiting me — there is actually hardly anything at all Italian about it, except the Italian in the iTunes … Keep Reading

And of course as an iPhone app. Available here.

This week’s issue is available in its entirety for free through the app, and for the next three days of BEA the Publisher’s Weekly daily specials will also be freely viewable within the iPhone/iPad apps.

The decision to develop this app was taken at short notice (less than two weeks before it was needed) and we were perhaps fortunate that the Apple approval process came through just in time for … Keep Reading

Jacob Weisberg, a distinguished journalist and Chairman of the Slate Group, has an article in this week’s Newsweek which crystalises and epitomises some of the confused reactions of the magazine industry to Apple’s iPad. Apple’s Bite: publishers should beware the iPad is a clever but crass and logically inconsistent article and I recommend it in full for its cleverness and its instructive inconsistency. In a nutshell, Weisberg’s position seems to be that the iPad is potentially a game-changing device but … Keep Reading

Some months, shortly after the iPad was announced, John Sargent, CEO of Macmillan published a much discussed and influential blog on the pricing of books and the ‘agency model’. This was influential because it articulated the reason why Macmillan (and most of the other large publishers) were going to use the advent of the Apple iPad as an occasion for reasserting publisher control over the pricing of books. Digital books that would be sold through the iPad’s iBook store, but … Keep Reading

Stephanie Clifford in the New York Times takes A Peek at Vanity Fair’s iPad App

Magazines are actually pretty brilliant concepts the way they are,” said Vanity Fair editor Graydon Carter on Tuesday as he previewed his magazine’s new iPad app. “At the same time, we have a few bells and whistles that a magazine cannot provide.”

That is so true….

Its very important that there are a few extra ‘bells and whistles’ in the digital edition, but its also … Keep Reading