Exact Editions Blog

Greenslade is on holiday, so one relies more on the excellent Innovations in Newspapers, beautifully illustrated, for the blogged news of newspapers. Juan Antonio Giner spots a characteristically shrewd, but unusually inconclusive, analysis of the Murdoch bid for the Wall Street Journal from the Independent‘s Hamish McRae. McRae’s analysis and lack of follow-through may soon disapear behind a pay wall, so here is his intro:

Journalists inevitably find it difficult to comment dispassionately on events in

Last week’s Press Gazette had a thought-provoking article on two recent, spectacularly failed magazine launches, Popworld Pulp and So London (the web sites are, at this moment, still up). Neither of these magazines launched with digital editions. The PG article is only available to subscribers, but there is a summary on the PG’s open web site.

Development Hell’s music magazine, The Word, is cited as a good example of the way a new magazine can grow from a … Keep Reading

Magazine Week is scheduled for 17-23 September, see previous post. I have asked a few key people who have been behind the success of World Book Day since its inception, for their advice and the fruits of their experience. Magazines and Books are different but there are surely some parallels.

Jo Henry runs BML which has been very influential in tracking the consumer appeal of WBD. Jo kindly answered some questions that I threw in her direction:

Q1 Is

• Beautiful but scary
• Google Earthspots
• I am getting the hang of this

Here is an overview of the latest magazine in our ‘shop’.

The PPA (the Periodical Publisher’s Association) is planning a Magazine Week for September 17-23, 2007.

This seems like a good idea. It is surely inspired by the success of World Book Day, which, although it is only 10 years old, attracts a lot of press interest and consumer involvement. The consumer involvment is probably the key to success here …. I wonder what the people involved in the success of World Book Day have to say about the project? … Keep Reading