Magazine Week is scheduled for 17-23 September, see previous post. I have asked a few key people who have been behind the success of World Book Day since its inception, for their advice and the fruits of their experience. Magazines and Books are different but there are surely some parallels.
Jo Henry runs BML which has been very influential in tracking the consumer appeal of WBD. Jo kindly answered some questions that I threw in her direction:
… Keep ReadingQ1 Is
Here is an overview of the latest magazine in our ‘shop’.
The PPA (the Periodical Publisher’s Association) is planning a Magazine Week for September 17-23, 2007.
This seems like a good idea. It is surely inspired by the success of World Book Day, which, although it is only 10 years old, attracts a lot of press interest and consumer involvement. The consumer involvment is probably the key to success here …. I wonder what the people involved in the success of World Book Day have to say about the project? … Keep Reading
Daryl Cagle, a cartoonist, posts insightfully on the challenges that traditional newsprint faces from the move towards web-generated advertising. We sympathise with Daryl Cagle in his instinctive reaction that ‘learning how to blog’, or ‘moving to animated cartoons’ in order to meet the challenge of the web, does not seem like the right strategy. Perhaps Murdoch’s pow wow in California this week will come up with the answers — to the challenge that newsprint faces.
Notice that some things … Keep Reading
We live in Italy and we currently have subscriptions by mail to three British magazines: The Economist, The Tablet and the Times Literary Supplement. They all charge a premium for posting to Italy, and they arrive in a very strange order. The Tablet gets here usually on the Saturday one day after its Friday publication in the UK. Presumably it is printed on the Thursday. The TLS usually gets to Florence five or six days late. Thursday this … Keep Reading
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