Something strange is happening in the digital magazine space at the moment. The idea of being a digital magazine has never been sexier or more sought after. The styling, design quality, photo-realism, sharpness and typographical cool of the magazine idea is as strong as it has ever been. Magazines are to die for if you are not a magazine.
Facebook the 400lb gorilla of social media has just launched a new app Paper. Under the headline “the best Facebook … Keep Reading
Last week we showcased the way in which Exact Editions apps can be used to deliver small-scale site licenses to bars, cafes, hotels etc. Our first public installation was at Bar Kick in London’s Shoreditch. TechCrunch reported on this event, iBeacons used to deliver location-based access to iOS newsstand publications. Darell Etherington called this a “novel, intelligent use of iBeacons, and a perfect example of how we’ve only just begun to see the benefits of this new Apple … Keep Reading
Exact Editions is showcasing its capability of selling magazine apps, When Saturday Comes and Dazed & Confused by subscription to venues at Bar Kick in Shoreditch.
Darrell Etherington at TechCrunch notes:
This is a novel, intelligent use of iBeacons, and a perfect example of how we’ve only just begun to see the benefits of this new Apple tech. Tech Crunch: iBeacons used to Deliver location-based access
So this seems like a good opportunity to ask Daryl Rayner, founder and … Keep Reading
A few weeks ago Exact Editions introduced a new way of promoting magazine apps. Publishers can now promote their magazine apps by making them freely available at specific locations. We are now working on the tools that will be needed for publishers to set up these promotional opportunities ByPlace™ for themselves. Expect further announcements about this in early January.
However promotion by geo-location is only one part of our concept for promotion ByPlace™, we are even more excited by the … Keep Reading
Publishers of magazine apps now have a new way of promoting their product by venue. Exact Editions’ ByPlace™ function allows a publisher to shine a free magazine spotlight at any location or venue, simply by specifying the geo-coordinates, and the length of time for which free access would be available at a specific space. We think that this is revolutionary and that it will enable publishers to take a much more active role in promoting the sale of app subscriptions. … Keep Reading
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