Overnight there was a stealthy upgrade to the Exact Editions service. Ideally nobody should notice but we can talk about some of the silent enhancements here.
Gutenberg was not thinking about the web when he invented the printing press. Life would be a lot simpler now if he had made a press which could only print on one size and format of paper. We could then optimize everything for a single reading frame. But alas, with the Exact Editions … Keep Reading
PaidContent has a report on a gloomy review of the newspaper and magazine industry’s reaction to the web. There is also a link to the International Herald Tribune’s report on the Magazine 2.0 Conference — a satelite event to CEBIT.
It is quite extraordinary that some publishers are developing a digital strategy just because they feel the need to respond to advertiser’s expectations.
… Keep Reading“We are making a lot of sales online, but over all we are still making a loss,”
Digital editions avoid most of the wasteful practices which bedivil the print magazine industry (paper not needed at all, physical distribution costs gone, wrappers and collateral offers virtual or abolished, landfill for used magazines spared, no returns from sale-or-return etc.). But there is a worry that the environmental savings will be wiped out by the unsustainable and resource-greedy growth of the internet. Steve commented on this yesterday and he cited a fascinating discussion of the issues — concentrating on Second … Keep Reading
Is mostly great — but its a matter of degree. If one gets too much feedback or call for customer support something is clearly wrong, (eg First Direct‘s problems this last week in changing procedures so that, among other disruptions, Safari, the default Mac browser, is no longer supported). Occasionally feedback is simply positive and gratifying to hear. Blush, blush, this came in through the feedback box last night:
… Keep ReadingSuper ………….new media format
I really enjoyed buzzing around the
The Economist is outsourcing and collaborating with its audience in an effort to reinvent itself. Project Red Stripe is a small group of employees charged with coming up with some revolutionary ideas and implementing them in a 6 month time-table, the mission:
… Keep ReadingWe’re a small team set up by The Economist Group, the parent company of the eponymous newspaper. Our mission is to develop truly innovative services online. We already have some ideas, of course. But as champions of
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