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Are Magazine Apps like Games on the iPad or more like Books?

Bloomberg Businessweek produced a pretty effective and straightforward app for the iPad earlier in the week. And it got predictably mixed reviews from the magazine app critics. Grudging and faint praise, at best. Here are some typical gripes from Techcrunch:

It is a perfectly serviceable magazine app. But it is underwhelming. There are no extra photos beyond what’s in the magazine, or even much in the area of additional multimedia other than a video intro every issue by one of

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Amazon, Apple and Google

John Naughton has a terrific column Amazon’s new Cloud Drive Rains on everyone’s parade in yesterday’s Observer:

“Impetuosity and audacity,” wrote Machiavelli, “often achieve what ordinary means fail to achieve.” If you doubt that, may I propose a visit to the upper echelons of Apple, Google and Sony, where steam might be observed venting from every orifice of senior executives? If you do undertake such a visit, do not under any circumstances mention the word “Amazon”.

…….

Behind the scenes

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Why Magazine Apps Have to be Subscriptions

The major consumer magazine publishers are backing themselves into an extraordinary corner with their reluctance to engage in subscription transactions on iTunes. Conde Nast for example will be selling magazine issues as apps, one issue at a time through iTunes, requiring existing subscribers who want to read their magazine on an iPad to repurchase an issue to which they may already have access through a print subscription. That the customer already has a print subscription counts for nothing. In fact, … Keep Reading

Amazon tackles Apple

“Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of Amazon Cloud Drive Amazon Cloud Player for Web and Amazon Cloud Player for Android. Together, these services enable customers to securely store music in the cloudand play it on any Android phone, Android tablet, Mac or PC, wherever they are. Customers can easily upload their music library to Amazon Cloud Drive and can save any new Amazon MP3 purchases directly to their Amazon Cloud Drive for free.” from Amazon Press Release 29
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Apple’s Magazine Newsstand

There are strongish rumours that Apple is preparing to launch a magazine-oriented, specialist Newsstand solution, similar to iBooks. The rumours gained some credibility when Mike McCue, Flipboard’s founder, made the suggestion at SXSW in an interview with Kara Swisher. I havent seen the interview but the Guardian had a report:

I have no inside information but wouldn’t be surprised if Apple did their own newstand similar to iBooks……

We are assured that McCue has no inside information, but McCue … Keep Reading

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