Exact Editions Blog

There is a brilliant and highly perceptive article on Apple’s strategy by Mark Sigal over at O’Reilly Radar. Read it all, but here is an excerpt:

In the real world of building products and attacking market opportunities, market segmentation is the process of defining and sub-dividing the aggregate, homogeneous market into addressable, targeted needs and aspirations buckets. Buckets that are in turn, thresholded by demographic, psychographic and/or budgetary constraints.

Market segmentation strategy enables a company to drive complete, unified

There has been a spate of news stories in the last few days about Apple preparing (or discussing) a central kiosk for newspapers and magazines. See Bloomberg and the WSJ. This is mostly speculation, but it may be well-informed. It is surprising that Apple have not already launched a common framework for delivering newspapers and magazines via subscription. Many observers assumed that it would be there when the iPad was launched, in much the same way that the iBooks … Keep Reading

Dan Franklin of Canongate recently noted the potential Barthesian “writerly” nature of apps. Having written to death (pun intended) on Barthes’s seminal essay as an undergrad, I geek out a bit when literary allusions are still pertinent outside the academic world (take that Avenue Q and your hurtful song).

Franklin suggested that books have the opportunity to be more “writerly” as an app than in hardcopy, because they “can be much more thoroughly explored on multimedia devices”. With some … Keep Reading

We have been thinking about organizing/hosting a round-table discussion with some of the digitally aware magazine publishers that we know in the London-based magazine industry.

If we are to host such an event it is clear that this should not be a sales pitch for Exact Editions. A round-table discussion needs to focus on the broader context that confronts the industry as it gradually (perhaps too gradually) moves into a digital framework. If a ’round-table’ discussion is not to be … Keep Reading

Yesterday I watched Cision‘s webinar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership whilst simultaneously advertising your wares in a more interactive way (there was a Q & A session at the end). Happily, Cision didn’t go for the hard-sell, and it was actually pretty informative.

The comments about Twitter were particularly useful. It seems the number of Twitter followers you have has fast become synonymous with the number of … Keep Reading