Roughly every four years the book publishing industry goes through a bout of wide-eyed enthusiasm for portable ebook readers. The periodicity tends to fall in with the World Cup cycle (not the Olympic cycle — that is when book publishers espouse enthusiasm for printing on demand, or remote jukebox style devices that will print and bind any book for $15), so this year just after the Frankfurt book fair we have another bout of ebook enthusiasm.
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During the summer we improved our content management service so that web links and email addresses in magazine articles are now generally live and clickable. This was a big improvement in navigation from the magazine (clicking on a link or an email opens a new window and doesn’t lose your place in the magazine). At the same time we introduced clickable Contents Pages. So all the magazines that we have imported to the system since August have click-through navigation within… Keep Reading
Chris Anderson is the author of the most discussed business book of the moment. The book is short, it is stimulating and the author waves his theory energetically so that it smacks almost anything you care to think about: The Long Tail.
There is much of interest in the interview. … Keep Reading
When an industry (advertising in this case) goes through a radical technical change, the participants get confused about the way the new technology is going to work. Funnily enough, Google (more of a ‘founding father’ than a mere participant) made a significant false step when it launched a program for selling magazine print ads through its web-based advertising sales network. Business Week ran a good story on this with the wonderful headline: Can Google Go Glossy?
The general verdict, one … Keep Reading