Exact Editions Blog

SXSW World is the second magazine to use the Exact Editions iPhone/iPad app platform for free distribution. Dazed & Confused was the first.

SXSW World, as you have probably guessed, is the magazine from the organizers of the wildly successful music/film/technology/culture fest held each spring in San Antonio, Texas. With an iPad or an iPhone you can now read this quarterly magazine for free. In this blog we are going to use it to pin-point the basic controls that are … Keep Reading

Dan Bricklin has an excellent blog post about the extraordinary but hard-to-define magic of the iPad. It is one of those rare blog postings that one would like to offer to every one who thinks about the way apps are working on the iPad and what the iPad can do for publishers and readers. Here is a chunk of Bricklin-wisdom:

The way I see it, what makes the iPad magical is that with it we are the magician. The iPad

We are hearing reports of what may be the first significant competitor for Apple’s iPad: the Samsung Galaxy Tab. Here are some comparative notes from Tim Bray (who is likely to be pre-disposed for an Android tablet and against Apple’s iPad), and here is a brief overview of a Tab being put through its paces at a Trade Show by Noah from PhoneDog.

I do not know whether the Galaxy Tab is good enough to provide significant competition to … Keep Reading

One of the best magazines of all time and the acme of American style, The New Yorker, this week they launched an iPad app, and it is in some respects a brilliant effort. There are some very strong aspects:

1. A sensational front cover by David Hockney, painted on the iPad with Brushes and with a second interactive page where you can see the way he painted it (brush strokes re-played). One might say that this is a very

There is a brilliant and highly perceptive article on Apple’s strategy by Mark Sigal over at O’Reilly Radar. Read it all, but here is an excerpt:

In the real world of building products and attacking market opportunities, market segmentation is the process of defining and sub-dividing the aggregate, homogeneous market into addressable, targeted needs and aspirations buckets. Buckets that are in turn, thresholded by demographic, psychographic and/or budgetary constraints.

Market segmentation strategy enables a company to drive complete, unified