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In the eBooks Market, Fragmentation is Forever. Deal with it.

The headline has been stolen from Richard Wong’s blog posting at TechCrunch: In Mobile, Fragmentation is Forever. Deal With It.

One of the worst myths floating around the blogosphere is the wait by some for a “unifying technology” that will make things “simpler and easier” to develop services and apps for the global mobile market….

……..Anyone who is waiting for a single silver bullet to solve fragmentation issues in mobile will be waiting a very long time, especially if they

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Standpoint App Released

A free app for the magazine Standpoint is now in the iTunes app store. The free app provides access to a portion of each new issue of the magazine as it is published. The rest of the magazine’s current issue is searchable and viewable via thumbnail. With Apple’s in-app purchasing, the user can, at any time, upgrade to a 30-day subscription (for £1.79). Paid subscribers also get access to the archived back-issues, whereas the free app only has a sliver … Keep Reading

Why John Battelle really should Like the iPad

John Battelle wrote one of the best, first, books about Google and I usually read his stuff. But he is underestimating and mireading the iPad over at his Searchblog

….the iPad, just like the iPhone, is designed for vertical integration and distribution lock in. Apple is building its own distribution channel, just as it did with iTunes, and media companies are falling over themselves to make an app for that. Why? Well sure, for once,

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Phoning with the Local Paper

Calling the Black Swan from the page of the Chronicle

The Congleton Chronicle which two days ago became the first (local) newspaper in the world to be published in its entirety and for sale as an app through Apple’s iPhone platform, also marks an important break in the way local and regional newspapers will be used as mobile resources.

The 25 February issue of the The Congleton Chronicle contains over 500 phone numbers which are clickable to call from the … Keep Reading

An App for The Congleton Chronicle

There is a new Exact Editions app in the iTunes app store. The Congleton Chronicle is a free app which gives access to the current issue of the weekly newspaper as it is published. Anyone who downloads the app from iTunes has free access, in full resolution pages, to some of the newspaper (currently the first 7 pages). The rest of the content can be freely searched and browsed in ‘thumbnail’ resolution. This is sometimes called a ‘freemium’ model. … Keep Reading

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