Here at Exact Editions we are a company of firsts. Our apps were there on the first iPad, they were there on the first day of Apple Newsstand and now we can add being the first to pass the ABC accreditation in the Digital Publishing Platform Associate Group to our list.
We fully support ABC’s work to help create a common standard for digital measurement and good practice throughout the industry. Having the capability to supply data in accordance with … Keep Reading
The publisher of one of the UK’s biggest and best consumer magazines told me in a recent conversation that he was planning to launch a new app for his magazine based on a new model of ‘digital magazine reading’, one informed by detailed usability studies and that this new style app will be launched for iTunes, for Google Play, for Amazon Kindle Fire and for the yet to be released Microsoft Surface tablet.
I don’t know what this publisher has … Keep Reading
There are six reasons why any magazine that has a subscription circulation of some size should immediately produce a branded app for the magazine which is for sale in iTunes.
The UK’s Leading Rowing Magazine has taken the plunge and is now available digitally and on Apple and Android devices.
Never miss a race with all the latest in the world of rowing, now available whenever, and wherever you are.
Simply download the app from Apple Newsstand to begin reading – http://bit.ly/RowingRegattaApp
Issues, dating back to 2011, can be synced directly to your device for offline reading. Fly through the app using the Page Flow tool, or zoom in and … Keep Reading
Many magazines are sold through the iTunes app store as subscriptions or single-issue sales. But there are signs that publishers are gradually moving the emphasis towards subscription sales, Time Inc having originally only sold single issues through iTunes recently reversed policy and went whole-hog into iTunes with subscriptions, including single month auto-renewable subs, (so the newly launched in iTunes Southern Living offers a one month sub for $1.99 and non-renewable single issue for $4.99). Here is why:
Publishers will always … Keep Reading
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