Jason Pontin, the editor of MIT’s excellent Technology Review has written an instructive mea culpa on why his app strategy for that magazine has not worked: Why Publishers Don’t Like Apps.
The article and the comments it attracts are deeply instructive and we have to admire Pontin’s guts in admitting that he got so much wrong, and made so many mistakes:
… Keep ReadingWe launched the platforms in January of 2011. Complimenting myself on my conservatism, I budgeted less than $125,000

