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A little Christmas gift from Exact Editions & our Publishing Partners

To get into the festive spirit we have teamed up with our Publishing Partners to bring a Christmassy treat to all of our Facebook fans.

Every day during the Advent season, an article or two is being made available to view for free on the Exact Editions website and on the Newsstand App.

Exact Editions Advent Calendar

So far we’ve had articles from many titles including Total Politics, The Oldie, Geographical and Gramophone. We’ve also given away discount codes for magazines … Keep Reading

Why the Product is not the Product

There has been a noticeable retrenchment in magazine publishers’ expectations of what an app should do. Mashable carries a quotation from David Carey, President of Hearst Media in the US, one of the industry’s biggest hitters:

When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features — features, Hearst President David Carey said, readers don’t necessarily want.

“We had to find out whether people wanted something all-new and interactive, or if they just wanted

Keep Reading

Twitter as the new agora

Dick Costolo, the CEO of Twitter, gave an excellent lecture last month at his alma mater, the University of Michigan. His theme was the way Twitter thinks about itself internally and the ways in which Twitter is interacting with and impacting on modern broadcast technologies. It is a clear lecture, wide-ranging and suggestive, with some good jokes (in his early career Costolo was a standup comedian).

Costolo starts with an historical analogy, comparing Twitter to the Greek agora. The agora … Keep Reading

An Apple A Day – Yoga & Health joins Apple Newsstand

Europe’s leading independent monthly Yoga magazine, Yoga & Health, is now available whenever, and wherever you like via Apple Newsstand.

Now Yoga fans on the move will never be far from the step by step guides, posture advice and meditation techniques.

The app allows readers to view issues back to November 2011, all at the touch of a button. A newly added function also means that articles can be shared straight from the App via email, message and Twitter.… Keep Reading

Over-delivering the Archive

Publishers are having a problem with ebooks. The problem is that the new tablet readers are working and ebooks are selling, but there are worrying signs that prices are falling, competition is increasing, and there is a race to the bottom. Best-selling print books used to cost $24.99 $19.99 or $14.99. Now there is an increasing tendency for best sellers to be priced low, low, and lower.

It is partly because of Amazon and Apple’s success at … Keep Reading

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