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Making a Live Post Code

The Exact Editions import process now makes post codes live, clickable, resources. We have been doing this for a week. It is not easy to predict all the doors that this might open for our publishing partners. But it is very clear that it makes advertisements more useful and more interesting. Take a simple classified ad in the Quaker weekly The Friend, which we distribute every Friday. The Penn Club has a regular ad in the magazine:

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Going Local

Yesterday’s FT had a piece about mapping as an interface to the web. This is one view on why this change is important:

Erik Jorgensen, a senior executive in Microsoft’s online operations, says the software company is building a “digital representation of the globe to a high degree of accuracy” that will bring about “a change in how you think about the internet”. He adds: “We’re very much betting on a paradigm shift. We believe it will be

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Will Digital Books and Magazines Have Skype Conversations in Them?

Sure, it is already happening. Today I followed a link from Om Malik, where he was talking about movie clips popping up within Skype conversations (apparently that is coming — and I totally agree that Skype video calls work very well, so why not include video in the conversation?). Anyway, Om was citing the way that TV shows are now using Skype interviews, here is a link to Oprah doing it. Well that is interesting, and the Skype … Keep Reading

Heisenberg’s Uncertainty Principle and Google’s Algorithms

We recently discovered that Google was no longer finding the home page of one of our partner publishers because the description of the magazine Quest Bulgaria on their home page was pretty much identical to the description on our system. Our derivative entry knocked them out, rather than the other way round, because our site is busier than theirs…..so given more weight by Google.

This was a puzzling and unwanted result so the publisher quickly changed the description on our … Keep Reading

Where Google got the idea…..

Google’s Book Search project is possibly their most ambitious undertaking. From one point of view it is an attempt to reverse engineer a proposal entertained by Alan Turing 60 years ago. He was wondering how to design a computer which would have a very large, efficient and affordable digital memory. As a thought experiment he considered the potential for using books ( a library) as a system of machine memory:

We may say that storage on tape and papyrus scrolls

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