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Twitter and Books, Newspapers and Magazines

I started using Twitter a couple of weeks ago. Now it seems as though I have quite a number of new Twitter friends. Perhaps we are learning something from it. Twitter is clearly on a roll. John Battelle thinks that we may be on the edge of a new form of collective thinking, the borg hivemind.

The key characteristics of Twitter are mystifying and compelling: the hugely important limitation that no message can exceed 140 characters; the characteristically web-like … Keep Reading

Lessons from Feedback

Our users/readers sometimes email the Exact Editions support line, when they were intending to email the magazine’s editorial team. We received such an email last night and I am pretty sure that the publisher of Permaculture and the e-mail’s author will not mind if the message is shared more widely:

Dear Exact Editions team
I´ve been reading all year round your excellent Permaculture magazine Thank you very much I got it for free in your last year’s promotion. I’m a

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Google Pictures and Google Books

Did you investigate the recent news stories about Google putting 14 masterpieces from the Prado into Google Earth, so that you can zoom and pan these great works in extraordinary detail (search for ‘Museo del Prado’ on Google Earth)? Over 3 months Google engineers/photographers took 8,000 highly detailed photos of the 14 paintings and in painstaking fashion they have been pieced together to form magnificent reproductions. Here is a tiny detail from Goya’s picture of Executions on Principe Pio Keep Reading

Magazines need a Solution not a Bail-Out

Magazines and Newspapers are finding the recession very tough mainly because of a sharp drop in advertising, which co-incides with a shift in advertising budgets towards performance-based digital advertising. Advertising Age has an informative article which tries to analyse some of these trends and put some numbers on the digital revenues that magazine companies are achieving. According to the Ad Age figures, Time Inc is one of the magazine companies that is most successful in attracting digital ads (c. 10% … Keep Reading

Maverick

Maverick, a monthy magazine for fans of country music, joins our growing and rich collection of music genre magazines.

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