Spotted on the London Underground, Apple’s latest CBS Outdoor Campaign for the iPad. Out of 300,000 Apps, they have chosen to feature the Dazed & Confused Magazine App. The Exact Editions developed App holds the iconic magazine’s Twenty Year archive, with every issue available at the tap of a button. The chosen cover is from the December 2012 issue featuring renowned stylist Nicola Formichetti (picture of the ad on his Tumblr) and J-pop Princess Kyary Pamyu Pamyu.
The App features –
- Social Media Sharing
- Bookmarking across the entire archive
- Syncing issues for offline reading
- Access for Print and Digital subscribers
- Live Links to email addresses, websites, telephone numbers etc.
Daryl Rayner, Managing Director of Exact Editions said of this development:
‘It is fantastic to see the Dazed & Confused App hand picked by Apple to feature in their latest advertising campaign. The iPad is not only a beautiful platform for magazines, but Newsstand also offers publishers unprecedented access to previously unreachable subscribers.’
To find out more simply download the App here – http://bit.ly/DazedAndConfusedApp
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