Spotted on the London Underground, Apple’s latest CBS Outdoor Campaign for the iPad. Out of 300,000 Apps, they have chosen to feature the Dazed & Confused Magazine App. The Exact Editions developed App holds the iconic magazine’s Twenty Year archive, with every issue available at the tap of a button. The chosen cover is from the December 2012 issue featuring renowned stylist Nicola Formichetti (picture of the ad on his Tumblr) and J-pop Princess Kyary Pamyu Pamyu. 


The App features –

  • Social Media Sharing
  • Bookmarking across the entire archive
  • Syncing issues for offline reading
  • Access for Print and Digital subscribers
  • Live Links to email addresses, websites, telephone numbers etc.
Daryl Rayner, Managing Director of Exact Editions said of this development: 
‘It is fantastic to see the Dazed & Confused App hand picked by Apple to feature in their latest advertising campaign. The iPad is not only a beautiful platform for magazines, but Newsstand also offers publishers unprecedented access to previously unreachable subscribers.’
To find out more simply download the App here –