Exact Editions Blog

Exact Editions had 11 iPad apps live when the launch arrived. There are some more titles working their way through the development and approval process. Our first office iPad arrived on Tuesday and it is an enthralling device. It has been passed around, much admired and caressed into action. Everyone who sees it, finds the speed and sharpness surprising and attractive. Here it is showcasing Athletics Weekly:

We have also been looking closely at other magazine apps. Brad Colbow produced … Keep Reading

Exact Editions and Osprey Publishing announced the launch of an initial group of apps for the iPhone/iPad market today. There is a full press release here.

Free samples of the books are available through iTunes from these icons

Philippi 42 BC:

The First Crusade:

Warsaw 1944:

Fredericksburg 1862:

Iwo Jima 1945:

These apps illustrate a couple of important points for publishers who are considering the iPhone/iPad market.

1. The Osprey Campaign books are richly illustrated book and they show why

The idea that books might work as apps on the iPhone first struck home when I heard someone say that the idea did not scale well…. So for me this ‘books as apps’ meme started with the negative idea that books would not work too well as apps in the iPhone economy. But sales in the iPhone app store suggest that books as apps are working very well (customers are buying them) and in the last few … Keep Reading

This is one of those nicely ambiguous counterfactuals. Contrast, as David Lewis does:

If Caesar had been in command [in Korea] he would have used catapults
If Caesar had been in command he would have used the atom bomb

In this case I am thinking about catapults. I mean Twitter is obviously a much simpler system than the web and in that respect it might have been easier for a researcher in 1992 to dream up a good way of … Keep Reading