The Exact Editions platform provides a ByPlace function. With this a publisher can create free hotspots, which will give app users complete free access in a particular zone; a zone which is approximately 100 metres radius from the centre point of the ByPlace pin. Currently this ByPlace functionality works with all the Exact Editions iOS apps. Since this is a free tool for publishers on the Exact Editions platform, it may be useful to provide some advice on how to … Keep Reading
Author: adamhodgkin Page 16 of 151
AnOther Magazine has a special issue out with beautiful and wonderful articles about Alexander McQueen (the Wikipedia entry is recommended and used in this blog, with thanks!). Lee McQueen was certainly one of the most brilliant designers of his generation and has a deep legacy here in London. So in with Dazed [EC1V 9BG] the publishers of AnOther Magazine, Exact Editions is creating some free ByPlace locations in London where the app for AnOtherMagazine will be completely free … Keep Reading
TheMediaBriefing has an article on why Geolocation is a Huge Opportunity for Publishers… Its worth a read.
But its missing the biggest opportunity, which is that geolocation is the best way for publishers to promote their apps in a new way and it may be as important to magazine publishers as the ‘metered pay walls’ are to newspaper publishers. The fact that magazine publishers need to sell subscriptions to their magazines as apps is a source of the opportunity. Almost … Keep Reading
The other day Benedict Evans, who now works for Andreessen Horowitz, put up an interesting photo on Twitter. A traditional magazine kiosk in a newsstand or bookshop with several hundred magazines in the frame. His tweet:
“High latency, high bandwidth, inefficient distribution, efficient discovery.”
His implicit message being that the industry has changed and the kiosk proposition has changed, because digital magazine work in a different way. Lets take a look at how the proposition has changed, … Keep Reading
Steve Cheney has produced a fascinating essay On the Future of Apple and Google. You need to read it, but the gist of his argument is that the iOS and the Android operating systems are now the only games in town and they are pitched in a deep but asymmetric struggle. Google through Android will be powering most of the clever devices that will now be running our lives (fridges, cars, thermostats), but Apple has a deep axis of … Keep Reading