Exact Editions is busily exploiting a market that magazine publishers need to be aware of: searchable archives. Selling institutional access to large scale magazine archives is a viable and profitable market. Annual subscriptions for an institution should be pitched at between 5 and 50 times the price of an individual subscription, i.e. from the low hundreds to the low thousands as an annual price; and digital access to a complete magazine archive is a highly attractive proposition for universities or … Keep Reading
Author: adamhodgkin Page 15 of 151
This has been a quiet summer in the magazine industry. Sprinkled with some encouraging news, for example, from the sale of 50% of The Economist for a price which values the whole group at well over $1 billion. The Economist Group incorporates a successful consultancy as well as a top tier magazine, but the magazine is the key element of the brand and a big part of the value in the group. So that is a very strong valuation … Keep Reading
African Business complete archive from 1982 (375 issues).
In the light of Apple’s announcement of a new News app, and the soon to be disappeared iTunes Newsstand, what are newspaper and magazine publishers going to make of Apple’s platform?
Obviously we should pay attention. But the next few steps are not crystal clear. Partly because the Apple News app has not yet been released (it is coming this Autumn) but partly because there may yet be another shoe to … Keep Reading
One of the high points of Mondays’ WWDC was the first glimpse of Apple’s new app for iOS. News which Apple see as being one of the fundamental experiences to living on a mobile device
News is not yet released, but from first impressions it looks very similar in concept to Flipboard. Flipboard was launched back in 2010, for the iPad, and has attracted much admiration for presenting magazine-type content in a rich and fluid way on iOS devices … Keep Reading
The Exact Editions platform provides a ByPlace function. With this a publisher can create free hotspots, which will give app users complete free access in a particular zone; a zone which is approximately 100 metres radius from the centre point of the ByPlace pin. Currently this ByPlace functionality works with all the Exact Editions iOS apps. Since this is a free tool for publishers on the Exact Editions platform, it may be useful to provide some advice on how to … Keep Reading