ABC (the Audit Bureau of Circulations) is the industry body which measures circulations, news stand sales, subscriptions etc for magazines and newspapers in the UK. It gathers an immense amount of detailed information on thousands of publications, much of it is freely available from its excellent web site.
There is also an ‘electronic’ offshoot, ABCe, which measures the reach and popularity of some of the large UK media web sites. ABCe has recently amended its basic approach to measurement … Keep Reading