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Tag: iBeacon

Promoting Literary Magazines at Literary Festivals

Exact Editions continues its ByPlace revolution with a demonstration of the power of free promotion. This summer six outstanding literary and current affairs magazines, will be freely available at prominent literary events across the United Kingdom.

Starting with the Oxford Literary Festival this weekend, six literary/ideas magazines of distinctive style and panache will be available for free to visitors at these festivals. For the next 10 days in Oxford, the magazines are free to download if you have an iPhone … Keep Reading

Publisher iBeacons

Last week we showcased the way in which Exact Editions apps can be used to deliver small-scale site licenses to bars, cafes, hotels etc. Our first public installation was at Bar Kick in London’s Shoreditch. TechCrunch reported on this event, iBeacons used to deliver location-based access to iOS newsstand publications. Darell Etherington called this a “novel, intelligent use of iBeacons, and a perfect example of how we’ve only just begun to see the benefits of this new Apple … Keep Reading

Promotion by location

Publishers of magazine apps now have a new way of promoting their product by venue. Exact Editions’ ByPlace™ function allows a publisher to shine a free magazine spotlight at any location or venue, simply by specifying the geo-coordinates, and the length of time for which free access would be available at a specific space. We think that this is revolutionary and that it will enable publishers to take a much more active role in promoting the sale of app subscriptions. … Keep Reading

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