TheMediaBriefing has an article on why Geolocation is a Huge Opportunity for Publishers… Its worth a read.
But its missing the biggest opportunity, which is that geolocation is the best way for publishers to promote their apps in a new way and it may be as important to magazine publishers as the ‘metered pay walls’ are to newspaper publishers. The fact that magazine publishers need to sell subscriptions to their magazines as apps is a source of the opportunity. Almost … Keep Reading







