One of my colleagues yesterday sent out an email to those of our publishing partners who are not currently offering an iPad/iPhone app of their magazine through iTunes. You can read the email here. It rightly concentrates on the user benefits — that is the real point of producing an app version of the magazine. A successful magazine app is a good user experience and it should project and promote the magazine to a new and rapidly growing audience. … Keep Reading
Author: exacteditions Page 22 of 33
Around the turn of the year we saw a barrage of blogs and articles questioning whether magazine apps were working. The implication being that they are not working at all as planned or hoped for TechCrunch, Matthew Ingram, WWDMedia.
The gloomy news was best captured by a chart from Silicon Alley Insider: Chart of the Day — iPad Magazines Tank
The story does indeed look pretty gloomy. But when you study the chart more closely the … Keep Reading
Last week Exact Editions introduced an upgrade to the iOS app platform. The new release (4.1.0) sees two important improvements.
First, publishers can now incorporate ‘Bonus Media’ in an app on the iPad — and for the moment, this deeper level of interactivity will only be available through the iPad. The solution we have built enables a magazine to offer its iPad readers, short video clips, sound and additional photo images (eg from a sporting event or a fashion shoot)
… Keep Reading The rumour mill has it that Google will launch a Chrome netbook, cloud-based, computer before Christmas or early in the New Year. When you put this rumour alongside the others coming from the Googleplex you get an interesting picture
- Is Google going to buy a big package of movie rights? Is that why it has hired the former Netflix executive George Kynci?
- Google is possibly quite close to signing a deal with the major music labels for its cloud-based
And having played with it a bit, I would say that it is a very nice production. Take a look at it here.
There are four aspects to the Economist app that I particularly like:
- It has been delivered as a complementary (ie free) offering to all existing subscribers. Exact Editions has been helping magazine publishers to make this bridge to current print subscribers for a while, but a lot of industry experts seem to think that this is