Exact Editions Blog

The major consumer magazine publishers are backing themselves into an extraordinary corner with their reluctance to engage in subscription transactions on iTunes. Conde Nast for example will be selling magazine issues as apps, one issue at a time through iTunes, requiring existing subscribers who want to read their magazine on an iPad to repurchase an issue to which they may already have access through a print subscription. That the customer already has a print subscription counts for nothing. In fact, … Keep Reading

There are strongish rumours that Apple is preparing to launch a magazine-oriented, specialist Newsstand solution, similar to iBooks. The rumours gained some credibility when Mike McCue, Flipboard’s founder, made the suggestion at SXSW in an interview with Kara Swisher. I havent seen the interview but the Guardian had a report:

I have no inside information but wouldn’t be surprised if Apple did their own newstand similar to iBooks……

We are assured that McCue has no inside information, but McCue … Keep Reading

We yesterday introduced a straightforward way for our publishing partners to access Google Analytics reports for any of the individual titles that we host for them. Data is available in the amazingly atomic detail supported by Google Analytics, for each title, issue, and page. Also, Google makes it very practical to select specific date ranges, whereas the data we had previously collected from our own logs was lumped together in coarse monthly buckets. The traffic data is aggregated for each … Keep Reading

I first began to wonder whether Steve Jobs has been reading Derrida, Foucault and Lyotard when he introduced the first iPad. Now that we have his presentation of the iPad 2, I am more than ever suspicious that Apple have been tracking late twentieth century Parisian cultural philosophers. Lyotard has been especially influential on Apple through his articulation of the concept of Post-Modernism. An analysis of Steve Jobs’s presentation will show that we have some straightforward correlations between the … Keep Reading