Exact Editions Blog

Dazed & Confused who have been using Exact Editions for a couple of years have found a new way of generating sponsorship revenue and new subscriptions. This month the sponsor is Selfridges, the department store. Selfridges are sending emails to their customers offering them a free one month access to the magazine. At the end of the sponsorship period, or when a new issue of the magazine appears, the user accounts expire. This is an important way for magazine … Keep Reading

There is no doubt that the physical distribution channel for magazines in the US is in major crisis. In the last month some of the major distributors have pulled out of the market, and it is now being reported that circulation of consumer titles through news stands collapsed in the second half of 2008. Audience Development offers an Analysis:

In the last week the fragile newsstand distribution system has essentially broken down. Two of the four major wholesalers have, in

Yesterday, Amazon announced the Kindle 2 at a Press Conference at the Pierpoint Morgan Library. A few days ago Google released Google Book Search Mobile, an implementation of their rapidly growing digital library. What do these two events tell us about the way that Amazon and Google see us reading digital books?

1. Amazon have 230,000 books available for purchase on the Kindle. Google have 1.5 million.
2. The Kindle is still only available to US purchasers. The Google Book

The Exact Editions web service can be branded, or if you prefer, themed to support a magazine, or to support an important advertiser. When you think about it, the service can also be customised to support both. The magazine subscription that goes to the ordinary subscriber should carry the magazine’s branding, but important advertisers might wish to offer the magazine (or a short-term subscription to the magazine) to its own audience. This may be an important message for the big … Keep Reading

We have noticed that some big and very successful magazines are showing an increased interest in the prospect of building digital subscriptions. Subscription revenues are looking attractive and necessary as advertising revenues in magazines and newspapers shrink. Gradually the largest magazine publishers are thinking about the potential for digital subscriptions, see some comments from Hearst’s John Loughlin. He reckons that each new email address is worth 80c to them. Using the back of the only available envelope, and factoring … Keep Reading